Ecommerce mobile app revenue calculator
See what launching a mobile app could be worth to your store. Put in a few metrics, and our calculator estimates what your app could return, just by lifting AOV and CVR from your existing customers who download the app.
Estimated first-year incremental revenue
Compared with the revenue the same audience would generate on your current mobile website.
Typical scenario
$0estimated during year one- Monthly app users
- 0
- Estimated app CVR
- 0%
- Estimated app AOV
- $0
- Monthly app revenue
- $0
- Monthly incremental revenue
- $0
- Annual opportunity once established
- $0
Adjust the typical assumptions
App adoption is the estimated share of your monthly mobile audience shopping through the app once it is established.
What this estimate includes
The calculator estimates app users from your existing mobile audience, then applies an app conversion-rate lift and average-order-value lift. It subtracts the mobile-web revenue those same users would otherwise be expected to generate.
How to read the result
The first-year result assumes the app averages 60% of its established adoption level while downloads ramp. The established annual opportunity shows a mature month multiplied by twelve.
This calculator provides directional estimates, not a guarantee of future performance. Actual results depend on app adoption, promotion, customer behaviour, implementation quality, and other factors.