App Economics
Evaluate ecommerce app costs, pricing models, total ownership costs, potential returns, internal workload, and long-term financial tradeoffs.
Ecommerce Mobile App Retention: How to Keep Customers Coming Back
Learn how to keep customers using your ecommerce app with faster activation, a clear repeat job, relevant notifications, loyalty, and cohort-based measurement.
How to Promote Your Ecommerce Mobile App and Get More Downloads
Learn how to promote your ecommerce app through your website, email, SMS, packaging, stores, and app listings, and how to judge each channel beyond installs.
How to Calculate Incremental Revenue From an Ecommerce App
Measure the revenue an ecommerce app adds beyond channel switching using baselines, customer cohorts, holdouts, contribution margin, and clear limitations.
Ecommerce App vs Marketplace App: Owning the Customer Relationship
Compare selling through your own ecommerce app with selling through marketplace apps across discovery, customer data, control, loyalty, costs, and growth.
How Ecommerce Mobile Apps Fit Into an Omnichannel Strategy
Learn how an ecommerce app can connect your website, stores, loyalty, email, SMS, push, service, and customer data into one coherent experience.
What Percentage of Ecommerce Revenue Comes From Mobile Apps?
See current branded ecommerce app revenue share benchmarks, understand what they measure, and calculate app share of mobile and total revenue correctly.
How Much Revenue Can an Ecommerce Mobile App Generate?
How much can a brand really make by launching an app? Estimate ecommerce app revenue using adoption, active users, conversion, order value, frequency, and incrementality instead of a generic benchmark.
Ecommerce App Builder Pricing Explained
Learn all there is to know about ecommerce app builder pricing models, including setup fees, subscriptions, revenue share, usage charges, custom work, and switching costs.
Ecommerce Mobile App ROI: How to Build the Business Case For Your Mobile App
Learn how to estimate ecommerce mobile app ROI using adoption, conversion, order value, incremental revenue, total cost, and payback assumptions.
How to Calculate the Total Cost of Ownership For an Ecommerce Mobile App
Learn how to calculate ecommerce mobile app TCO, including the cost of setup, software, internal work, integrations, maintenance, promotion, compliance, and switching.
App Builder vs Agency vs In-House Team: Finding The Best Way to Build Your App
Compare the real cost, speed, control, staffing, maintenance, and risk of ecommerce app builders, agencies, and in-house development teams.
Are Free Ecommerce Mobile App Builders Really Free?
Learn what free ecommerce app builder plans include, which publishing and operating costs remain, and when a free option is useful.
The Top Benefits of Ecommerce Mobile Apps for Online Stores
Learn how ecommerce apps create value through easier repeat purchases, push notifications, loyalty, customer retention, and stronger mobile conversion.
10 Disadvantages of Ecommerce Mobile Apps (and How to Reduce Them)
Understand the costs, adoption barriers, operational demands, platform rules, measurement limits, and customer risks of launching an ecommerce app.
Ecommerce App Conversion Rates: Apps vs Mobile Web
See current ecommerce mobile app conversion benchmarks, why apps often convert better than mobile web, and how to compare the two channels accurately.
Ecommerce Mobile App Strategy: From Business Goal to Channel Plan
Learn how to build an ecommerce app strategy around the business goal, target customer, value proposition, adoption plan, measurement, and operating model.
When an Ecommerce Brand Should Not Build a Mobile App
Learn which business, customer, technical, and operational signals suggest an ecommerce brand should delay or avoid launching a mobile app.
Ecommerce Mobile App Analytics: The Right KPIs and Metrics to Track
Learn which metrics you should track for your ecommerce brand's mobile app, across acquisition, activation, engagement, conversion, revenue, retention, push, and technical quality.