App Economics
Evaluate ecommerce app costs, pricing models, total ownership costs, potential returns, internal workload, and long-term financial tradeoffs.
Ecommerce Mobile App ROI: How to Build the Business Case For Your Mobile App
Learn how to estimate ecommerce mobile app ROI using adoption, conversion, order value, incremental revenue, total cost, and payback assumptions.
How to Calculate the Total Cost of Ownership For an Ecommerce Mobile App
Learn how to calculate ecommerce mobile app TCO, including the cost of setup, software, internal work, integrations, maintenance, promotion, compliance, and switching.App Builder vs Agency vs In-House Team: Finding The Best Way to Build Your App
Compare the real cost, speed, control, staffing, maintenance, and risk of ecommerce app builders, agencies, and in-house development teams.Are Free Ecommerce Mobile App Builders Really Free?
Learn what free ecommerce app builder plans include, which publishing and operating costs remain, and when a free option is useful.The Top Benefits of Ecommerce Mobile Apps for Online Stores
Learn how ecommerce apps create value through easier repeat purchases, push notifications, loyalty, customer retention, and stronger mobile conversion.10 Disadvantages of Ecommerce Mobile Apps (and How to Reduce Them)
Understand the costs, adoption barriers, operational demands, platform rules, measurement limits, and customer risks of launching an ecommerce app.Ecommerce App Conversion Rates: Apps vs Mobile Web
See current ecommerce mobile app conversion benchmarks, why apps often convert better than mobile web, and how to compare the two channels accurately.Ecommerce Mobile App Strategy: From Business Goal to Channel Plan
Learn how to build an ecommerce app strategy around the business goal, target customer, value proposition, adoption plan, measurement, and operating model.
Ecommerce Mobile App Analytics: The Right KPIs and Metrics to Track
Learn which metrics you should track for your ecommerce brand's mobile app, across acquisition, activation, engagement, conversion, revenue, retention, push, and technical quality.
How Much Does an Ecommerce Mobile App Cost?
See what it costs to build a mobile app for your ecommerce brand, from upfront costs to the long-term cost of keeping your app running.